2026Gold Beach Lumber

Milwaukee Days

Multi-ChannelPaid MediaEmail & SMS
RoleMarketing Coordinator
DurationLimited-time promotion
Milwaukee Days event with crowds and Milwaukee Tool branded tents

Results

$368K+Promotional sales generated
350K+Total campaign impressions
32–38%Email open rate
26–32%SMS click-through rate

Overview

Drove significant sales during a limited-time Milwaukee tool promotion across multiple store locations and marketing channels — generating $368K+ in promotional sales and 350K+ impressions through a coordinated campaign spanning social, email, SMS, Google Ads, print, and in-store marketing.

The Challenge

Drive significant sales during a limited-time Milwaukee promotion while reaching customers across multiple stores and marketing channels — all within a defined promotional window.

Approach

01

Campaign Architecture

Built the campaign around clear sales and engagement KPIs. Coordinated promotional messaging across social media, email, SMS, Google Ads, print, and in-store marketing across multiple locations.

02

Creative & Asset Development

Developed and coordinated all creative assets for the promotion — graphics, copy, and channel-specific formats — ensuring consistent messaging from digital to in-store.

03

Execution & Tracking

Managed campaign timing and execution across multiple locations. Tracked sales, impressions, email performance, and SMS engagement throughout the promotional window.

Key Takeaway

Generating $368K+ in promotional sales comes down to coordination — making sure every channel is telling the same story at the right time. When social, email, SMS, and in-store all align, the results compound.

Campaign Creative

Video Ads

Milwaukee Days ad creative 2
Milwaukee Days ad creative 3

Campaign Creative

Static Ads

Milwaukee Days static ad 1
Milwaukee Days static ad 2
Milwaukee Days static ad 3
Milwaukee Days static ad 4

Social Proof

Customer Hauls

Customers who stocked up big during the Milwaukee Days sale.

Customer haul 1
Customer haul 2
Customer haul 3
Customer haul 4

Print Collateral

The Flyer

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