Selected Work
Real campaigns. Real results. Here's how I think, build, and measure.
Built a high-protein meal prep content brand from under 200 followers to 163K+ across platforms — generating 20M+ organic views and $17,500+ in revenue through cookbooks, meal plans, affiliate, and brand deals. Solo, no ad spend on growth.
Coordinated a limited-time Milwaukee tool promotion across social, email, SMS, Google Ads, print, and in-store — generating $368K+ in promotional sales.
Executed the company's biggest paint promotion — a BOGO offer that sold 2,069 gallons, 29% above the goal.
Designed and produced 12-page monthly print circulars distributed across 10+ retail locations — coordinating buyers, vendors, and deadlines every month.
Designed the 2026 seasonal Chick Guide — a print piece timed to spring chick season covering breeds, coop setup, and a Purina co-op promotion driving in-store traffic.
